Noah Hughes was named Associate Athletic Director for Marketing & Branding at East Tennessee State University in May 2025. He provides oversight of ETSU Athletics’ marketing, media relations, and creative services units as well as the department's branding. Hughes also acts as the primary liaison to the university’s Office of Marketing and Communications.
Before joining ETSU, Hughes served as the Associate Athletic Director for Communications and External Relations at Centre College (Ky.), where he led the external relations team and oversaw efforts in social media, media relations, branding, marketing, promotions, and development.Â
At Centre, Hughes was part of the senior athletic administration staff, which involved assisting with decision-making on the department's direction, fundraising, compliance, and various other aspects of a top NCAA athletic department. This included planning and executing the hosting of multiple conference tournaments and an NCAA Tournament contest.
Hughes also previously held full-time roles at Spalding University (Ky.), Maryville College (Tenn.), Northern Michigan University, and Union Commonwealth University (Ky.). He also spent time as an intern in the athletic communications office at Western Kentucky University.
A native of Cumberland, Kentucky, Hughes is a graduate of Berea College and is married to the former Erin Alexander.
