JOHNSON CITY, Tenn. (Aug. 18, 2026) – East Tennessee State University announced today a new ticketing, marketing and fundraising technology partnership with Paciolan, an industry leader in live entertainment ticketing and marketing solutions.
The multi-year agreement will see Paciolan ticketing, fundraising and marketing software implemented within ETSU's Martin Center for the Arts and Department of Athletics.
"As part of our bold vision for the future, ETSU Athletics has partnered with Paciolan, the industry's premier ticketing, marketing, and communications platform," said ETSU Athletic Director Dr. Richard Sander. "By embracing the best-in-class technology, we are charting a forward-looking path to transform how we connect with fans, donors, sponsors, and alumni, creating a more unified, intuitive, and personalized experience at every touchpoint. This strategic investment reflects ETSU Athletics' commitment to innovation, excellence, and long-term growth, positioning the Buccaneers to lead in an evolving collegiate sports landscape and to deepen engagement across the entire Buccaneer community for years to come."
Through Paciolan's best-in-class digital ticketing technology, patrons and fans of ETSU performing arts and athletic events now have the ability to purchase tickets, receive them instantly via text, and scan or easily transfer or exchange tickets with family and friends directly from their mobile device, creating a streamlined process from purchase to the day of their event.
Additionally, ETSU will leverage Paciolan's email marketing tools to create and deliver engaging marketing campaigns to targeted audiences, alerting them to upcoming events and offers based on their individual interests, affinities, and past transactions.
"ETSU is a terrific institution that provides an incredible performing arts and athletics experience for its community," said Brendan Lynch, President of Paciolan. "We're proud to see their leadership recognize the value of Paciolan technology and look forward to implementing our integrated solutions to bring Martin Center patrons and Buccaneers fans to campus year-round."
For Buccaneer athletic events, the Paciolan platform integrates seamlessly into the official website of ETSU Athletics, ETSUBucs.com, which will continue to provide secure, convenient, and easily accessible links to purchase tickets. ETSUBucs.com is powered by SIDEARM Sports, a division of Paciolan's parent company, Learfield. Through Paciolan's unified fundraising platform, fans and donors of ETSU Athletics now have a one-stop shop to buy tickets, donate to the Excellence Fund, manage their priority points, and take advantage of donor benefits seamlessly through their athletics ticketing account.
About Paciolan
Paciolan, a Learfield company, is a leader in ticketing, fundraising, marketing, analytics, and mobile solutions with over 45 years of experience serving more than 500 live entertainment organizations. Paciolan's technology enables the sale of more than 120 million tickets per year by powering over 180 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at www.paciolan.com.
Learfield is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
