ETSU athletics launches new logos, branding initiative
Play Video The ETSU Athletics Department launched its new visual identity on Wednesday.
The ETSU Athletics Department launched its new visual identity on Wednesday.

Wednesday, July 23, 2014

Football helmets, redesigned uniforms, new licensed apparel highlight Wednesday’s announcement

JOHNSON CITY, Tenn. (July 23, 2014) – During a Wednesday press conference inside the Carnegie Hotel’s Grand Soldiers Ballroom, the ETSU Department of Intercollegiate Athletics officially announced a new visual identity and branding initiative for the Buccaneers’ program.

While the announcement featured the release of new primary and secondary logos, a great deal of excitement also surrounded the release of the program’s new football helmet, home basketball court design, and redesigned player uniforms.

ETSU Director of Intercollegiate Athletics Dr. Richard Sander said this announcement was yet another defining moment in the rebirth of excitement surrounding Buccaneer athletics, and an example of the unified mission of the ETSU campus.

“These new logos, helmets, uniforms and images are part of a new era for ETSU athletics,” Sander said. “The familiar Bucky logo of the last decade will always be part of our history and it represents an era that was extremely successful for our program during our time in the Atlantic Sun Conference. But today, we are looking ahead to even more success in the Southern Conference and beyond, and our new logos and branding approach will be a part of that mission.

“To incorporate the university’s new logo into our athletic brand make sense for many reasons, but the biggest is to help visualize the identity that we all want to share on this campus. We are all Buccaneers and now our athletic teams will compete under the same banner as that of our students, faculty and staff.”

ETSU President Dr. Brian Noland said this another great day to be a Buccaneer.

“We are delighted to come home to the Southern Conference and to renew relationships with old rivals,” said Dr. Noland.  “This new logo represents a new era for our athletic program.”

Those present at Wednesday’s announcement were able to purchase new licensed apparel, and ETSUBucs.com launched a redesign that incorporates the new athletic marks. Fans wanting to learn more about the new athletic branding mission and style guides can do so by visiting the following link at ETSUBucs.com: http://www.etsubucs.com/mediazone/logos/.

For more information on Buccaneer athletics, visit ETSUBucs.com.

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MTRACK Charlotte 49er Classic Charlotte, N.C.
Mar 21 Results
WTRACK Charlotte 49er Classic Charlotte, N.C.
Mar 21 Results
MTEN ETSU 6 Greensboro, N.C.
Mar 21 UNC Greensboro 1
BB ETSU 5 Macon, Ga.
Mar 21 Mercer 11
SB ETSU 12 12
Mar 21 Western Carolina 10
WTEN ETSU 6 Cullowhee, N.C.
Mar 21 Western Carolina 1
SB ETSU 5 Cullowhee, N.C.
Mar 21 Western Carolina 7
BB ETSU 10 Macon, Ga.
Mar 21 Mercer 11
MTEN ETSU 4 Spartanburg, S.C.
Mar 22 Wofford 1
SB ETSU 0 6
Mar 22 Western Carolina 8
WGOLF Briar's Creek Invitational John's Island, S.C.
Mar 23 15th of 17
SB ETSU 0 5
Mar 24 Tennessee 10
BB ETSU 4 10
Mar 24 Radford 7
BB ETSU 3 Blacksburg, Va.
Mar 25 Virginia Tech 8
WTRACK Raleigh Relays Raleigh, N.C.
Mar 27 Results
MTRACK Raleigh Relays Raleigh, N.C.
Mar 27 Results
MTEN UNC Wilmington 1 Johnson City, Tenn.
Mar 27 ETSU 4
BB UNC-Greensboro 8 Johnson City, Tenn.
Mar 27 ETSU 6