ETSU athletics launches new logos, branding initiative
Play Video The ETSU Athletics Department launched its new visual identity on Wednesday.
The ETSU Athletics Department launched its new visual identity on Wednesday.

Wednesday, July 23, 2014

Football helmets, redesigned uniforms, new licensed apparel highlight Wednesday’s announcement

JOHNSON CITY, Tenn. (July 23, 2014) – During a Wednesday press conference inside the Carnegie Hotel’s Grand Soldiers Ballroom, the ETSU Department of Intercollegiate Athletics officially announced a new visual identity and branding initiative for the Buccaneers’ program.

While the announcement featured the release of new primary and secondary logos, a great deal of excitement also surrounded the release of the program’s new football helmet, home basketball court design, and redesigned player uniforms.

ETSU Director of Intercollegiate Athletics Dr. Richard Sander said this announcement was yet another defining moment in the rebirth of excitement surrounding Buccaneer athletics, and an example of the unified mission of the ETSU campus.

“These new logos, helmets, uniforms and images are part of a new era for ETSU athletics,” Sander said. “The familiar Bucky logo of the last decade will always be part of our history and it represents an era that was extremely successful for our program during our time in the Atlantic Sun Conference. But today, we are looking ahead to even more success in the Southern Conference and beyond, and our new logos and branding approach will be a part of that mission.

“To incorporate the university’s new logo into our athletic brand make sense for many reasons, but the biggest is to help visualize the identity that we all want to share on this campus. We are all Buccaneers and now our athletic teams will compete under the same banner as that of our students, faculty and staff.”

ETSU President Dr. Brian Noland said this another great day to be a Buccaneer.

“We are delighted to come home to the Southern Conference and to renew relationships with old rivals,” said Dr. Noland.  “This new logo represents a new era for our athletic program.”

Those present at Wednesday’s announcement were able to purchase new licensed apparel, and launched a redesign that incorporates the new athletic marks. Fans wanting to learn more about the new athletic branding mission and style guides can do so by visiting the following link at

For more information on Buccaneer athletics, visit

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