ETSU athletics, New Orleans Hornets team up to promote preseason game with reading program in JC schools
Hugo the Hornet participates in Wednesday's announcement.
Hugo the Hornet participates in Wednesday's announcement.

Wednesday, August 11, 2010

JOHNSON CITY, Tenn. (Aug. 11, 2010) - The ETSU Department of Intercollegiate Athletics and the New Orleans Hornets announced Wednesday a new reading competition - "The Book Buzz with Hugo the Hornet" - that will stress the importance of reading books, while also helping promote the upcoming NBA preseason game on Oct. 16 between the Hornets and Atlanta Hawks, presented by Roadrunner Markets and Dunkin' Donuts.

Joined by the New Orleans' Hornets' mascot Hugo, along with two members of the team's spirit squad, the Honeybees, ETSU staff unveiled plans for the new contest during a press conference at Southside Elementary School. School children in select Educare afterschool programs across the city will be asked to read as many books as they can over the next two months.

The student that reads the most books will win tickets to the pregame gala at the Carnegie Hotel, tickets to the game inside the ETSU/MSHA Athletic Center, and the student will be honored on the court during the game. The winning student's Educare will also win an in-school pizza party hosted by Bucky, the ETSU mascot.

"In many ways, this program fits perfectly with the missions of East Tennessee State University, the International Storytelling Center, and the NBA, all of which stress the importance of learning, reading and education," said ETSU Assistant Director of Marketing, Promotions and Event Management Sara Hacker. "This program offered a chance to give back to the community, while also promoting the NBA preseason game."

Tickets for the game can be purchased by calling 423-439-3878 (ETSU), and all proceeds from the event will benefit the International Storytelling Center and the ETSU Department of Intercollegiate Athletics. In addition, tickets for the pregame Tales and Tailgate Gala sponsored by the Carnegie Hotel are available by gala are now on sale and may be purchase by calling 423-439-4738.

This event will be the only opportunity for fans to interact personally with the team's players and coaches, as well as Hugo and the entire Honeybees squad. In addition, many special guests from the sporting world will share their stories, and a silent auction that will include Hornets memorabilia, jewelry, trips and more will be held. Tickets are $100. For more on the NBA preseason game and the "The Book Buzz with Hugo the Hornet," visit ETSUBucs.com or call 423-439-5283.
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